PROCESS

From Sketch to Screen

A 30-second horror commercial built from hand-drawn storyboards. Seven scenes. One continuous dread.

STORYBOARD

Scene 01 storyboard — Haunted House

UPSCALE

Scene 01 finished frame — Haunted House

Scene 01Haunted House

Craft diorama of the haunted hotel assembles itself — paper walls, tiny lights flicker, cotton fog drifts. Camera slow orbits → fast push through front door into the real world.

This Halloween, find a place that feels like home.

STORYBOARD

Scene 02 storyboard — Lobby

UPSCALE

Scene 02 finished frame — Lobby

Scene 02Lobby

IMAX-real lobby; a perfectly still butler host stands behind the desk. A chandelier trembles.

Our hosts have been welcoming guests for centuries.

STORYBOARD

Scene 03 storyboard — Frankenstein

UPSCALE

Scene 03 finished frame — Frankenstein

Scene 03Frankenstein

Frankenstein's Monster lies on a table; coils hum. Dr. Frankenstein hits a lever — zap! Monster twitches, sighs contentedly, gives a thumbs-up.

Get fully re-charged.

STORYBOARD

Scene 04 storyboard — Zombies

UPSCALE

Scene 04 finished frame — Zombies

Scene 04Zombies

Foggy yard; zombies stretch after rising from graves, one trimming hedges.

Enjoy our great outdoor space.

STORYBOARD

Scene 05 storyboard — Dracula

UPSCALE

Scene 05 finished frame — Dracula

Scene 05Dracula

Dracula slides elegantly into coffin, sets alarm clock, gives a tiny 'goodnight' wave.

Plenty of room to rest — in peace.

STORYBOARD

Scene 06 storyboard — Werewolf

UPSCALE

Scene 06 finished frame — Werewolf

Scene 06Werewolf

Werewolf gnawing the furniture.

Meet the locals. Even your pet will love it.

STORYBOARD

Scene 07 storyboard — Mummy

UPSCALE

Scene 07 finished frame — Mummy

Scene 07Mummy

Bathroom door opens; Mummy exits proudly using unraveling bandages as toilet paper.

All the amenities you will ever need.